the moment that emperumān is referred to as ṣriya:pathi (husband of ṣrī mahālakshmi) —

ḥaving the name mādhava! (as said in popular pramāṇam -ĕsha nārāyaṇa ṣrīmān- (nārāyaṇan who is the husband of srī mahālakshmi) which is the cause for the amaśing activities) —

ŏh one who established (your natural) ṣriya:pathithvam (being the lord of ṣrī mahālakshmi)! —